Lucumo Signal: Creating quality leads

Slide 1 of 11: Creating quality leads.

Customers buy when they are ready.

Lucumo Signal is a direct marketing approach enabled by the modern AI era.

Lucumo Signal · Richard Skogeby

Slide 2 of 11: We start with the companies you want to win

1. What do you sell?
2. Who is it a good fit for?
3. Which organisations and people should we know?

The result is a researched working view of your market.

Demonstration workspace:

Organisation

Northbank

Relevant person

Alex

History

Introduction sent; no reply recorded.

Evidence

Published capacity figures

Slide 3 of 11: We look for relevant reasons to get in touch

Public changes, your offer and the relationship so far.

• Enough for an introduction?
• Something useful to follow up?
• A specific requirement for sales?

The sources depend on your market.

Slide 4 of 11: An introduction is only the beginning

First contact

Explain why your business may be useful.

A developing relationship

Answer questions and continue when there is something worth adding.

A specific requirement

Give sales the background to take it forward.

Slide 5 of 11: What a first letter could look like

Example

Dear Alex,

I came across your school in the published capacity figures, so I thought I’d introduce us.

We build permanent timber-framed classrooms for schools and trusts. I’ve enclosed an exterior concept and a completed classroom interior so you can see the sort of spaces we build.

I don’t know whether extra classroom space is something you’re considering, but I’d be happy to answer any questions.

Best wishes,
[Your name]

Example wording, not a reported customer result.

Slide 6 of 11: The communication should sound like your business

Your offer. Your experience. Your way of approaching people.

Email · LinkedIn · Letters · Calls

The message and method should suit the person and the situation.

Slide 7 of 11: When there is something for sales to pursue

Receive the reason, relevant background and relationship history.

Accept

Take it through your sales process. Signal pauses its outreach.

Defer

Return it to Signal with the reason and appropriate timing.

Won or lost is reported later, with context.

Slide 8 of 11: Existing customers remain part of the work

After delivery, keep the relationship active for a reason.

Relevant updates. Customer milestones. Changed needs.

Repeat work and referrals are possible outcomes, not assumptions.

Slide 9 of 11: What we need from you

Lucumo

Run the agreed research, monitoring and communication work. Keep you informed.

Your business

Explain the offer, confirm important facts, handle sales conversations and share outcomes.

We agree responsibilities and decisions needing your input before we start.

Slide 10 of 11: You can see what has been done

The weekly update shows the work and the conversations that need attention.

Example update

• Northbank: introduction sent; no reply recorded.
• Eastfield: requested more information.
• Westfield: a specific requirement passed to sales for assessment.

We also review opportunities, wins and losses as outcomes become known.

Slide 11 of 11: Let’s look at your market

• What do you sell?
• Who are your best customers?
• How does new business reach you today?

We’ll examine a sample of potential buyers and the reasons we could have to communicate.

Then decide whether Signal makes commercial sense.

Discuss our market

Richard Skogeby